After more than a year of pandemic restrictions, we had the pleasure of hosting one of our first offline events in 2021 at the rooftop of the newly opened Unicorn Graz in cooperation with the Know-Center, BioNanoNet Forschungsgesellschaft, Human.technology Styria and Ideentriebwerk. Squeaking roll-ups and one or the other operating difficulty in the technology revealed how quickly even common practice can be unlearned, but ensured a relaxed start during the 3rd Think Tank in Life Sciences.
A unique sense of calm spreads as Urška Jez from TECHHOUSE welcomes the guests and introduces Michal Lagan’s presentation.
The Head of IOT at Magenta Telekom starts his lecture with a quote: “The Internet of Things market is like the ocean. It’s not the question if there is enough water available for everyone, it’s the HOW we can skim the water off it.” But how?
Faster, Higher, Further
A glance back to the 1960s shows that entrepreneurship as well as the startup mentality has changed significantly. While slower company growth was standard a few decades ago, faster, higher, further has become the basic credo of startup development. The speed of development has accelerated dramatically. Business models have to be revised more often, and agility is part of the game. In any case, the key to a company’s success in the IOT sector nowadays is making the right decision with regard to technology, as only the combination of the appropriate technology along with the optimal usecase will lead to success.
And the best ideas are driven by pain!
How can you monitor the health status of a herd of cows? The Graz-based company smaXtec addressed this idea and developed a sensor that is swallowed by the cows, which remains in the stomach and provides various data on the health status of “Moo”. An idea that is a significant time-saver on one hand, and of course a cost saver on the other, because “at the end of the day, it’s always a financial decision,” according to the presenter.
A company based in Tyrol, for example, combined various needs in its business model: a hand sanitizer, advertising placement on the machine and a sensor that monitors the whereabouts of people at the machine. This allows them not only tracking the frequency of usage of the vending machine, but also the effectiveness or ineffectiveness of the advertising message placed on it.
What can one learn from it?
• Data is the new oil
• Technology is key
• Think different
In particular, Michael Lagan also pointed out that the business models Business Model Canvas and Business Model Navigator cannot be ignored.
What about data service cards?
After a short company presentation by the Know-Center, Angelika Riedl and Gert Breitfuss started with the interactive “Data Service Cards” workshop. In small teams, sets consisting of 50 physical cards were used for brainstorming on the subject of “data in companies”. The card set is designed to understand and identify available data in the enterprise and how it is best used and analyzed. Collaborative group brainstorming based on the topic of data can also be used in corporate team-building sessions. In addition to linking the different expertise of the participants, simple documentation is also possible with the help of the “Data Service Cards”. It was exciting that the individual teams chose different approaches. The cards offer a variety of possibilities and explain the most important technical terms, so that even a layperson can quickly relate to the topic. Another advantage of the cards is that they allow existing and new concepts to be quickly developed and refined.
At the end of the workshop, participants were invited to share their feedback with the speakers and enjoy a cool drink accompanied by appetizers in the outdoor area of the Unicorn Rooftop to round up the evening.